EE is offering discounts on smart TVs in preparation for the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament begins on June 11. Additionally, customers have the opportunity to win tickets to a Home Nations football match by purchasing a television from the EE website by July 19.
The prize draw includes 10 pairs of tickets for a Home Nations game of the winners’ choice, supporting either England, Scotland, Wales, or Northern Ireland. It is important to note that these tickets are not for the current World Cup but for matches scheduled between September and December. Moreover, customers can enjoy discounts of up to £500 on TVs from renowned brands like Samsung, Sony, LG, and Hisense.
Among the discounted models, the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV stands out at £1,999, down from £2,499. This premium TV offers exceptional 4K image quality on a large 75” screen and comes with the opportunity to claim up to 20% Cashback from Samsung.
For those looking for more affordable options, the Hisense A7QTUK QLED AI Smart TV starts from £309, providing vivid visuals with QLED Color technology and enhancing classic content with AI 4K Upscaler technology to reach modern 4K quality standards.
As part of EE’s Summer of Sport promotion, customers stand a chance to win tickets to a football match of their choice in 2026 by purchasing a smart TV by the specified date. The sale also includes Samsung’s Crystal UHD U8020F 4K Smart TV starting at £229, known for its enhanced 4K visuals and vibrant audio powered by the Crystal Processor for an immersive viewing experience.
In a competitive market, Sky is offering discounts on its Glass smart TVs, with the Sky Glass Air available at £4.50 per month (previously £6) and the premium Sky Glass Gen 2 now priced at £11 per month (previously £14). Meanwhile, Amazon has rebranded its Fire TV range as Amazon Ember, introducing the Ember Artline model designed to mimic framed artwork with current discounts up to £270.
In the midst of various TV options, the Hisense A7QTUK model continues to receive positive feedback, boasting a 4.7-star rating from nearly 300 reviews on the brand’s website. Customers praise its crisp picture quality, sound performance with a built-in subwoofer, and ease of setup, making it a popular choice for an enhanced viewing experience.