Waitrose has initiated a reduction in prices for over 160 own-brand products as part of a new £20 million investment aimed at helping consumers save money. The price cuts, averaging 12% starting today, include significant reductions of over 25% on select everyday items like free-range eggs, onions, chicken thighs, apples, frozen peas, chickpeas, and chopped tomatoes.
Almost half (47%) of the price reductions apply to products from the Essential Waitrose range. This move signifies the ninth round of New Lower Prices since 2023, bringing Waitrose’s total investment to £162.5 million across more than 1,000 products.
Although the price cuts offer savings, customers are advised to compare prices elsewhere to ensure they are getting the best deals. Nathan Ansell, Waitrose Chief Customer Officer, emphasized the importance of maintaining quality while assisting customers in saving on frequently purchased products.
Savings are applicable across various categories such as fresh and frozen food, store cupboard essentials, and household items both in Waitrose stores and online. In other supermarket news, grocery price inflation has slightly decreased this month amidst concerns over the impact of the Middle East crisis.
According to data from Worldpanel by Numerator, supermarket prices were 3.1% higher year-on-year in May, showing a slowdown from 3.8% in April and 4.3% in March. Shoppers relied on promotions to manage costs, with 30.3% of sales involving deals last month, up from 28.4% a year ago. Spending on full-price items saw minimal growth, increasing by only 0.1%.
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