Aldi has recently unveiled a fresh wave of price reductions on more than 200 products. The markdowns cover a wide range of everyday essentials, including fresh and frozen foods, pantry staples, household items, and personal care goods.
Among the discounted items, Aldi customers can enjoy savings such as 50p off select fresh British beef steaks like the 30 Day Matured British Rump Steak (now priced at £4.69), 30 Day Matured British Sirloin Steak (now at £5.99), and 28 Day Matured British Fillet Steak (now at £6.79). Additionally, prices have been slashed on popular items like Gianni Ice Cream Lollies and Watermelon Fruit Lollies, both reduced from £1.99 to £1.79, as well as Ice Cream Cookies now priced at £1.95.
Notable reductions in the beers, wines, and spirits category include the New Zealand Marlborough Sauvignon Blanc (now £6.99) and the Aperini Spritz 4-Pack (now £5.49). Aldi’s Lacura SPF50+ Sensitive Lotion has also been discounted from £3.49 to £3.29.
This year, Aldi has invested over £200 million in price cuts, with £60 million allocated to the latest reductions. Despite these savings, customers are advised to compare prices elsewhere as better deals may still be available. Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the brand’s commitment to offering great value without compromising on quality.
In a similar move, Waitrose has decreased prices on more than 160 own-brand products as part of a £20 million initiative to assist shoppers in saving money. The reductions, averaging 12%, with some items seeing cuts exceeding 25%, cover essentials like free-range eggs, onions, chicken thighs, apples, frozen peas, chickpeas, and chopped tomatoes.
Nearly half (47%) of the reduced products are from the Essential Waitrose range. This marks the ninth round of New Lower Prices since 2023, bringing Waitrose’s total investment to £162.5 million across more than 1,000 items.
Meanwhile, grocery price inflation has eased this month, with supermarket prices standing 3.1% higher than a year ago in May, down from 3.8% in April and 4.3% in March, according to data from Worldpanel by Numerator.
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