England fans are gearing up for the upcoming World Cup clash following the team’s remarkable victory against Mexico. The quarter-final match against Norway, set for a more convenient 10 pm kickoff time, is anticipated to attract over 24 million viewers, with an estimated spending of £385.5 million in establishments.
Many viewers who stayed up to watch the intense 2 am game against Mexico struggled to get adequate sleep due to the exhilarating performance by the England team. Some pushed through the night without rest, while others opted to watch the match on catch-up to avoid spoilers. Viewing figures for the game will be disclosed by the BBC on Tuesday.
The morning rush hour witnessed quieter roads and railway stations as individuals either started work late or took sick leave to recover from the late-night match. Jude Bellingham, the standout player with two crucial goals, encouraged fans to take a day off to celebrate the historic victory.
Various establishments, including Buttsbury Primary School in Essex and pubs like Garricks Head and Cramptons Bar, experienced lively atmospheres and increased sales following the game. Fans across the country showed their support by staying up to witness the thrilling match, leading to a surge in high street activity during the early hours.
Pubs reported an upsurge in drink sales, with Stonegate and Marston’s pubs serving a significant number of beverages during the night. The British Beer and Pub Association highlighted the positive impact of sports events on pub businesses, emphasizing the community spirit fostered by such gatherings.
Retailers like the Co-op saw a spike in pizza sales ahead of the match, with a notable increase in the pizza and beer deal compared to previous days. The football fever has gripped the nation, with fans eagerly awaiting the upcoming quarter-final clash and continuing to support their team with enthusiasm.