Disclosure: The insights shared here are based on personal experiences while working at Morrisons. Please note that individual outcomes may vary, and it is advisable to consult the store manager for specific information pertaining to your local store. The issue of rising food costs is a widespread concern not limited to Morrisons.
Grocery shopping has become increasingly expensive, necessitating a more cautious approach regardless of the chosen store.
The summer season naturally sees a surge in shopping expenses due to activities like BBQs, picnics, social gatherings, and additional snacks for children.
Drawing from three years of experience as a former Morrisons employee, there are some useful strategies to consider. While practices may vary across stores, shopping early in the day or close to closing time is generally recommended.
Morning
Early morning shopping or late evening visits are advantageous. In the mornings, discounted items nearing expiration are often available as they are marked down the previous night for sale the following day, resulting in a diverse selection of reduced goods.
For instance, products expiring on June 25 would be discounted on June 24 to offer customers discounted options the next day, leading to a substantial range of reduced items during this period.
These items may receive a discount of around 25%. Damaged but still safe-to-consume products may also be placed on the reduced shelf, even if they are not expiring imminently.
Lunchtime
Midday is typically not the optimal time for finding the best deals, as prime discounts may have been claimed earlier, or remaining items may not be sufficiently reduced to attract buyers.
Still Worth Checking
Despite this, it is advisable to inspect yellow-stickered items regardless of your shopping list. This section often features discounted items like cooked meats, chicken bites, and thighs that are suitable for freezing, offering cost-saving opportunities and potential meal variations.
The evening presents a different scenario, with discounts often reaching 75% or more, leading to significantly reduced prices, sometimes to a few cents.
However, it is advisable not to delay shopping until just before closing time, as reduced items may have already been cleared from the shelves by then.
When products approach their use-by