In a bid to support local fish and chip shops, families are being encouraged to choose British seafood options. The rising prices of cod and haddock, traditional favorites for fish suppers, are creating challenges for shop owners. Approximately 1,500 fish and chip shops have shut down over the past three years, and there are concerns that many more could follow suit.
To shield takeaways from the fluctuating costs of importing fish, mainly sourced from Norway and Iceland, industry leaders are advocating for the inclusion of “Britfish” on menus. This includes UK-caught species like hake, coley, monkfish, rock salmon, and sea bass. While some of these options were previously considered expensive, the significant increase in cod prices, up by 200% in the last two years, has made them more competitive. This call comes on National Fish and Chip Day.
Ryan Harrison, the proprietor of Harrison’s fish and chip shop in Oxford, offers Cornish rock salmon at £10.95, just slightly higher than the price of cod. He emphasizes the business benefits of providing a variety of battered UK-caught fish options, catering to a diverse customer base and ensuring sustainability for the future.
John Molnar, who owns four shops in Nottingham, notes the evolving tastes of UK consumers and the interest in trying new offerings. He has introduced Britfish items such as Brixham monkfish goujons, baked hake, and seafood-loaded fries, which have been well-received, especially among younger customers.
Gavin O’Donnell, a spokesperson from Discover Seafood, highlights the opportunity for the UK to focus on domestically sourced seafood, aligning with national food strategies emphasizing local production for better environmental outcomes. Supporting UK-caught seafood could also revitalize the fishing industry, creating jobs both at sea and on land.
Andrew Crook, president of the National Federation of Fish Friers, emphasizes the importance of collaboration between industry players to navigate supply challenges. While imported fish will remain essential, leveraging domestic catches can benefit fish and chip shop owners, fishermen, and coastal communities, providing a sustainable solution for the future.