Most people anticipate finding good deals when they shop locally, but I had a surprising experience on my weekend shopping trip. Living in Portsmouth, Gunwharf Quays is my go-to shopping destination due to the lackluster high street scene. This waterfront designer outlet boasts over 90 stores offering discounts of up to 60% on renowned brands like Polo Ralph Lauren, Hugo Boss, Nike, Adidas, Mulberry, and Kate Spade.
Apart from the shopping options, Gunwharf Quays features a variety of dining establishments, with more than 30 restaurants and cafes including popular names like Wagamama, Nando’s, Brasserie Blanc, Giggling Squid, and Loch Fyne. Visitors can also enjoy the iconic Spinnaker Tower, offering breathtaking views of the Solent and Isle of Wight from its 170-meter height.
Entertainment options at Gunwharf Quays are abundant, including a 14-screen Vue Cinema, a 26-lane Hollywood Bowl, a Grosvenor Casino, and the Aspex contemporary art gallery. Visitors can engage in powerboat rides, harbor tours, or simply stroll along the marina to view the visiting yachts.
With approximately 7.3 million annual visitors, Gunwharf Quays remains the most sought-after attraction in Portsmouth as of 2025, drawing nearly 65% of all city travelers. Given its popularity, numerous brands choose to showcase their products at the outlet.
One such brand is Dr Pepper, which recently promoted its new limited-edition flavor ‘Cream Swirl’ at Gunwharf Quays. During my visit last Sunday, I was amused to see a person dressed as a giant can of Dr Pepper interacting with customers, alongside a man on a human hamster wheel with the slogan ‘Do you dare to cream?’ Despite the unconventional marketing approach, it garnered attention, prompting me to share the experience on TikTok.
The ‘Cream Swirl’ flavor, launched in the UK on February 23, 2026, combines the classic 23-flavor taste of Dr Pepper with a creamy twist and is set to be available until February 2027. This unique flavor is now stocked in major supermarkets and convenience stores nationwide, including Tesco, Sainsbury’s, and Morrisons.
Perhaps supporting this new flavor could lead to its success and spare the individual in the can suit from further mall appearances!