Greggs, the popular chain known for its sausage rolls, has recently increased the prices of its breakfast and lunch deals. According to CEO Roisin Currie, the two-part breakfast deal, consisting of a roll and a drink, has gone up from £3.15 to £3.25. This is the second price hike after an increase from £2.95 in October. Additionally, the core lunch deal now costs £4.25, and the “big deal” which includes a main, side, and a drink, has risen to £5.25 from its original price of £5. The company has already implemented these price changes with no immediate plans for further increases.
These adjustments follow previous price hikes earlier in the year, including a 5p increase in the price of the iconic sausage roll to £1.35 and a 10p increase for a regular latte to £2.25. Greggs clarified that while some prices have gone up, meal deals have remained unchanged.
With a total of 2,759 shops, Greggs cautioned that ongoing challenges, such as the conflict in the Middle East, could lead to additional cost pressures. The company anticipates a 3% rise in costs by the end of 2026 but has taken measures to mitigate this impact, such as securing fixed-price agreements for energy, fuel, and food supplies.
Roisin Currie mentioned that while immediate price adjustments are not foreseen, potential inflationary pressures may necessitate future price increases to align with rising costs. She emphasized the company’s commitment to offering value to customers amidst a backdrop of economic uncertainties.
Despite these challenges, Greggs reported an upturn in sales in recent months, with a 2.5% increase in company-managed shop sales during the first 19 weeks of 2026 compared to the previous year. This growth accelerated to 3.3% in the most recent 10 weeks, signaling an improvement in performance.
The introduction of new menu items like the chicken roll and matcha drinks has resonated well with customers, particularly attracting a younger demographic. In response to evolving consumer preferences, Greggs has also expanded its menu to include healthier options, such as a new chicken Caesar salad.
In a bid to expand its reach, Greggs opened 41 new shops and closed 21 during the year, aiming for a net increase of 120 locations. Additionally, the company announced plans to open its first international outlet at Tenerife South airport, tapping into the high volume of travelers passing through the location.
Overall, Greggs remains proactive in adapting to market trends and customer demands to sustain its position as a popular and accessible food chain.