In a landmark move, Tesco has revealed plans to shake up its store layout by introducing the UK’s first-ever menopause-friendly aisle, aiming to support shoppers in making more informed decisions about their purchases.
The initiative will see dedicated menopause-friendly bays in 93 of Tesco’s larger stores, designed to help customers easily spot and pick up products that could alleviate or support menopause-related symptoms.
This significant change follows a successful pilot scheme last year, leading Tesco to make the menopause-friendly aisles a permanent feature in its stores.
Working in partnership with GenM, who strive to enhance shopping experiences for those undergoing menopause, Tesco is taking steps to cater to the needs of this demographic, reports the Manchester Evening News.
Tesco’s Category Director for Health and Wellness, Tom Lye, expressed enthusiasm about the ongoing collaboration with GenM, stating: “We are delighted to be continuing our work with GenM to support our customers and colleagues going through the menopause.”
He further added, “Following a successful trial last year, we hope that having these permanent menopause-friendly bays in 93 of our large stores will provide reassurance and education as well as helping signpost customers to products that may be safer when going through the menopause or that might ease associated symptoms.”
Tesco is set to introduce special bays showcasing products with the Mtick symbol, indicating they are menopause-friendly, in a move celebrated by GenM’s Co-Founder and CEO Heather Jackson. She expressed her enthusiasm: “What’s particularly exciting about the launch is that Tesco will stock a broad range of products across several different categories, from nutrition, haircare and skincare to sexual wellness and digestive health.”
She highlighted the importance of this initiative: “This showcases our joint commitment to supporting women across the breadth of the 48 menopause signs, and means we are empowering women with choice for her to manage her menopause, her way.”
The decision follows a report by GenM stating that 94 per cent of peri and menopausal women are keen on shopping for products with menopause-friendly labels. Heather commented on the significance of the move: “Whilst we’ve seen the menopause category grow with menopause-friendly trials the last year, the very first permanent in-store designated space for MTick-certified products is a huge step forward for empowering women to have a better-lived experience of menopause and transforming how they search, source and shop for product solutions.”
She also remarked on the broader impact: “This moment is a real milestone not only for GenM, but also for the 15.5 million women in menopause who right now, are not being understood or served as they deserve.”
Women are advised to initially consult their GP or pharmacist if they have any worries, with guidance available at over 350 Tesco Pharmacies, 68 of which now feature the new permanent GenM menopause-friendly sections.
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