Always one to watch for beauty tips and makeup must-haves, Emma Louise Connolly has recently been raving to fans about one brand that is taking over her makeup bag. Telling her followers that she’s “swapped out all of my makeup,” one complexion product has taken pride of place in Emma’s beauty routine.
The Merit Beauty Minimalist Complexion Stick has been making waves since its release for its versatility, blend-ability and coverage. Promising to replace your foundation and concealer, this multi-tasking make-up stick has captured Emma’s heart, too.
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This foundation stick promises to do the job of your go-to foundation and concealer while delivering skincare benefits that battle pesky pigmentation and dark spots you want going. After causing a storm when it went viral on TikTok, this Merit marvel has now claimed the approval of many celebrities, including Emma Louise Connolly.
Coming in 30 shades best to suit your skintone, the Merit Perfecting Complexion Stick will surely become the make-up saviour you reach for time and time again, simplifying your make-up routine to just one product. Plus, it won’t break the bank as it retails for £34 – a relatively inexpensive cost when considering multiple makeup products wrapped up in one.
Boasting over 7,000 reviews on Merit’s website, this viral makeup stick has been praised for its minimalistic, skin-like finish. It is set to replace your foundation and concealer. Made with nourishing, non-pore-clogging ingredients that help support the integrity of your skin and leave it looking better, this foundation’s benefits continue long after you’ve removed your makeup.
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This foundation stick promises light-to-medium coverage that stays breathable all day. It features fatty acids that condition the skin and lock in moisture. Other ingredients like sea daffodil extract, which helps diminish the appearance of pigmentation and dark spots, make this foundation stick versatile and convenient without triggering acne or sensitive skin.
Not only does it act as a complexion must-have, but you can also use it as a contour, as it lets you sculpt and define with a pen-like accuracy. It’s no wonder Emma raved it’s taking over her entire makeup arsenal.
And it’s not just Emma sharing the love for Merit Beauty’s iconic foundation stick. One 5-star review reads: “I have been very faithful to my previous foundation for many year, this is my new one. I’ve ordered it twice now. Looks very natural and clean, “no makeup” look with good coverage. The color finder (where you put in another brand you use ) was a perfect match. I like a glowy, fresh look but have some acne and scarring I like to cover up. Blends very well and doesn’t cause break outs.”
And the same sentiments are shared by this shopper, who gushes: “My favourite foundation yet! I was a bit hesitant on a foundation stick but this has amazed me!!! I like a medium coverage and it’s so easy to obtain with a small amount! Game changer.”
A third fan enthuses: “Hands down my on the go favourite item! I don’t have a lot of time in the morning so this makes my routine easy without having that cakey build up other brands have with my skin. The application process is effortless and my skin is incredibly happy… even after I’ve forgotten to wash my face by the end of the night.”
If you’re looking for similar complexion-stick additions to your makeup bag, check out Victoria Beckham Beauty’s concealer pen, which retails for £64. Or, if you’re on a budget, take a peek at this Bobbi Brown Skin Foundation Stick, which’s on sale at Lookfantastic for £26.
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